Do you want to start a blog?
But don’t necessarily know how exactly? Are you looking for someone who has already done it all?
Now. Then you are exactly right here. I’ve got it behind me I’ve been here for 1 year and 2 months.
And. I am also passionate about the topic. So I could tell a thing or two about it. Or?
In this 1,850-word article, I don’t want to give you too much. I limit myself here to the essentials.
Because, especially at the beginning, speed is the most important thing. Because the quick wins.
But enough of the long words. Let’s start.
1. Choose your target group (Blog Niche)
Many start with a topic first. I think that’s wrong. You always have to start with a target group first.
Neil Patel (founder of Crazy Egg and KISSMetrics) also says:
Don’t just create an idea because you want to design it. Design a business that solves a unique problem that people are currently dealing with. Then they will also pay to solve it.
And that doesn’t just fit the business in general. But also to blogs. Your blog is an information platform. Your blog only has added value if it teaches something. When he gives knowledge. When he solves a problem with your target group.
Who is your target group now? Are bloggers needing more visitors? Are they entrepreneurs who need more customers? Or are they programmers who want to learn design?
So your target group has a specific problem. Your target group wants to go somewhere. You have the knowledge and also deliver it there free of charge. How noble of you.
So always determine your target group first. Find a problem with your target group and solve it with your blog.
2. Choose your topic
Now you have determined your target group. Only now can you devote yourself to the topic. You can now solve the problem of your target group with various topics.
Let’s say … your target group is people who want to live healthier. (Perhaps this is even a little too broad, but illustrates the example optimally). What topics could you help with?
Would you like to solve the problem of your target group with …
a blog about healthy eating?
a blog about healthy recipes?
Or would you rather drift into the sports track and solve the problem with …
a blog about strength training?
a blog about workouts?
Or maybe somehow into the personality development track with …
a blog about consciously dealing with dfwier health?
a blog about anything spiritual that promotes health?
You see. There are many topics you could use. Which topic do you choose?
Oh … one more important thing. If you want to blog long term (and why shouldn’t you?) You have to have passion. It’s just damn hard and tedious … to write blog articles, do research and network with other bloggers in your niche if you don’t like the topic at all.
That is the horror. Believe me.
3. Choose your design
OK. Enough long thoughts. Let’s both roll up our sleeves and start the real work.
First of all, we use WordPress as a platform. I think that should be clear. It is the most popular and best blogging platform ever. And. We want to avoid the worst blogging mistake. Or?
OK. Let’s get to the design.
The layout and design is often underestimated when blogging. Especially in this country. I keep coming across user-unfriendly, overloaded and simply not viewable blogs.
But good web design is important. Because there is no second chance for a first impression. When a visitor comes to your website, you only have a few seconds to convince them of your content.
That’s why you should choose a simple WordPress theme. Don’t be as unwise as I am and burn € 2,483.50 for chic web design. You still have time for that later! 😉
Rather choose a simple but chic theme for $ 60. The best thing to do is to find out one at ThemeForest (affiliate link). If you are a little bit fit in HTML, CSS and PHP, then I recommend Thesis or Genesis. Above all, Genesis (which is currently working for me) is really very customizable and flexible. This is important.
After you have found and installed your perfect WordPress theme, you should choose 1-3 colors that suit you, your blog and your brand. COLORLovers is wonderful here. I always look in there myself (even as a former designer) when I need nice color combinations.
As a logo, you first choose a chic font from Google Fonts or Font Squirrel. That’s enough to start with.
In this step, please also think of your email marketing and opt-in forms. They are really vital. Believe me.
4. Also think of the WordPress plugins
WordPress plugins are like sand by the sea or bananas in the jungle. You shouldn’t take them all, but you still need some plugins.
As a guideline, I would always recommend using as little as possible. Plugins make your blog unnecessarily slow. And neither does your visitor like that. Still the search engine.
And of course I also use some WordPress plugins. Here you can find my handpicked selection.
5. Don’t forget this 11 page
In addition to awesome content (see point 6), your blog also needs 11 static pages. With these 11 vital pages you can get a little more out of your blog.
Now we are through with the technical part. You should now have a blog that is handsome, has good WordPress plugins, and has all the vital pages.
Now let’s get down to it. Let’s write the article.
6. Create your basic content
Your blog now looks like something. But it lacks the real essence. The essence of blogging. The content.
So your blog is empty. Now you have to fill it. For starters, I would write 3-5 articles. That should be enough for the basic content. In general, I always recommend long, detailed and well-researched articles. At least 1,000 words. The longer the better.
If you need some support for writing, check out my blog post tutorial now. Also, don’t forget to go through these 9 steps every time you publish.
I would not write more than 3-5 articles at the start. Always remember that. You need to spend more time promoting your content than actually writing it. That is exactly why we are now taking care of visitors.
7. Your first 1,000 visitors
As a first goal, you should choose the first 1,000 visitors. Always set yourself small goals and achieve them. That motivates. That keeps you on the ball. Persistence is the most reason why people fail blogging. Without perseverance, no success.
Don’t pay attention to the search engine at the beginning. Just pay attention to these 9 points for your SEO onpage optimization:
Keyword once in the title (as close to the beginning as possible)
Keyword once in the H1 tag
Keyword at least three times in the text (depending on the length of the article, but not so precisely, just write for your reader)
Keyword at least once in bold (whether <strong> or <b>)
Keyword at least once in an alt attribute (the article image is perfect for this)
Keyword as the name of a picture (the article picture is perfect again)
Keyword once in the URL
Keyword once in the meta description (not for ranking purposes, but for higher click rates in the search results)
Keyword generally not as anchor text to your own or other URL
SEO is a longer term game. But in the beginning you just don’t have time for “long term”. That is why the first 1,000 visitors were your goal. Reach this. And then it goes on.
8. Validate your blog
You have now reached your first 1,000 visitors. Congratulation! Now you should validate your idea. According to the lean startup principle.
Take a close look at the number of visitors and statistics. Also take a look at the comments and social shares. Is it worth going on? Did the articles get off your hand relatively easily? Are you passionate enough
If you want to continue, first think about yourself and your blog. These 5 tasks will help you further. These tasks give you and your blog a bit of rough edges. You need that. So that you don’t go under with the mass of blogs out there.
9. Your first 100 email subscribers
You have reached your first goal (your first 1,000 visitors). Now it’s time for a next goal. Your first 100 email subscribers.
Now blog articles would start to write regularly. 1-2 good articles a week are enough. Brian Clark built his blog empire that way too. And I’m driving quite well with it at the moment.
And maybe you think email marketing is dead. Or, worse, unethical. But this is wrong. I also don’t know who spreads this “myth”.
I track my links in my emails. And lo and behold, it’s one of the best traffic sources ever. It’s logical too. These are your fans. These are the people who want to hear from you. These are the people who read your content. Share it. Comment on him. They are “your elixir of life”.
That is why one also says: “The money is in the list”. Because it’s just true.
10. Your first 1,000 email subscribers
After you crack your first 100 email subscribers, you should take care of your first 1,000 subscribers. But … this is not an easy breeze. I’m struggling with that too.
So don’t worry so much about visitors or page views. Rather look at the number of email subscribers and especially the opening and click rate. These are the important factors that make your blog grow.
Furthermore, you should publish 2 high quality articles every week. And to make yourself even better known, you should write guest posts on relevant blogs. How many? In a perfect world, once a week.
You keep spinning this wheel over and over … until you have your first 1,000 email subscribers. And then? Do you see further! 🙂
If you want to start a blog now, this guide will certainly help you (and this all the more). I made a lot of mistakes during my 1 year and 2 months. Mistakes you can avoid now. (And speaking of mistakes. Here are 8 lessons I learned along the way.)
Just as it is written above, I would start a blog now. And that’s exactly how I did it (only with a lot of mistakes).
With your blog you are now building an audience. As soon as you have a sufficiently large audience, you can question it. What exactly are your audience’s problems? How can you solve these problems e.g. solve with paid products or paid services?
But now it’s your turn. What steps do you want to take?